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Audience
Section Audience - News
This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings.
Chair:Â Brian O'Neill (*)Â [contact]
Vice Chair: Toshie Takahashi [contact]
(*) Section Head
This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns.Â
IAMCR 2012 - Audience Section Call for Papers
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Durban (South Africa) 2012 from July 15-19. The conference theme for 2012 is ‘South-North conversations’.
IAMCR 2013 - Audience Section - Call for Proposals
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Dublin, Ireland from June 25-29, 2013. The conference theme is: Crises, ‘Creative Destruction’ and the Global Power and Communication Orders. The Section invites papers within this overall theme and which reflect the Section's interest in new approaches and thinking to audience research in a global context. The Section encourages and aims to inspire greater interest in exploring and understanding audiences in diverse settings, and the contextualized power balances and imbalances that characterize these settings.
Istanbul 2011 - Audience Section Call for Papers
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Istanbul (Turkey) 2011 from July 13-17. The conference theme for 2011 is 'Cities, Creativity, Connectivity'.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of the urban, the creative, and the network. The nature of audiences as knowledge communities and producers, ethnographic approaches to researching them and their embeddedness in everyday life, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns.
Braga 2010 - Audience Section Call for Papers
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Braga (Portugal) 2010 from July 18-22. The conference theme for 2010 is Communication and Citizenship. Rethinking Crisis and Change.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of citizenship and communication.
Mexico 2009 - Audience Section Call for Papers
The Audience Section invites submissions for its open sessions at the IAMCR Conference (July 21-24 2009) to be held at the Universidad Nacional Autónoma de México and Centro de Investigaciones Interdisciplinarias en Ciencias y Humanidades (CEIICH) in Mexico City, Mexico, July 21st to July 24th, under the general theme of the Conference "Human Rights and Communication."Stockholm 2008 - Audience Section Call for Papers
EXTENDED DEADLINE: 15 FEBRUARY 2008!
The Audience Section welcomes reports on contemporary audience research practices, projects and findings. In addition the Section proposes the following themes for inclusion at the Stockholm Congress, and encourages presentations and panels that address them.
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Members' books
Speaking Up and Talking Back?
Media, Empowerment and Civic Engagement among East and Sothern African Youth
Edited by Thomas Tufte, Norbert Wildermuth, Anne Sofie Hansen-Skovmoes & Winnie Mitullah. Published by Nordicom.
Youth in particular engaged massively, visibly, loudly and dramatically around demands to be involved and included in their countries' development processes. This yearbook taps into the less visible and dramatic, but nevertheless highly dynamic and influential, process of media development and the enlargement of youth-driven, deliberative spaces which sub-Saharan Africa is currently experiencing.
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