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Members' books
Campaign Communication and Political Marketing
by Philippe Maarek
This book is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics and offers comparative analyses of campaigns from country to country.
It additionally covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, drawing on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy.
Publisher's website for this book.
| Title: | Campaign Communication and Political Marketing |
| Author: | Philippe Maarek |
| Published:Â Â Â |
May 2011 |
| Imprint: | Wiley-Blackwell |
| Pages: | 288 pp |
| ISBN: | 978-1-4443-3235-3 |
The above text is from the publisher's description of the book.
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Members' books
Mediation and Protest Movements
Edited by Bart Cammaerts, Alice Mattoni, and Patrick McCurdy
Over the past year, international and national media have been full of stories about protest movements and tumultuous social upheaval from Tunisia to California. But scholars have not yet fully addressed the connection between these movements and the media and communication channels through which their messages spread. Correcting that imbalance, Mediation and Protest Movements explores the nature of the relationship between protest movements, media representation, and communication strategies and tactics.
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